We are taking responsibility

Rosenbauer products are used all over the world to put out fires, save lives, and to mitigate or redress the effects of natural disasters. Rosenbauer is aware of the responsibility this entails, and is therefore committed to long-term, futureproof corporate development. The Group is still managed by a member of the family, now in its sixth generation. Stable growth and responsible, sustainable practices are top priorities in our company policy. This is embodied in our socially responsible approach, our respect for our employees, our collaboration with regional partners, and our mindfulness of the environment.

By April, 5th Rosenbauer published its second Group-wide sustainability report. With it, information of the company's efforts around this topic are available for all stakeholders.

Value chain and material topics
As a manufacturer of firefighting technology in the mechanical and special-purpose engineering sector, Rosenbauer’s value chain is extremely wide-ranging. It begins with the suppliers of the primary raw materials, steel and aluminum, and extends from in-house production to use of the products by firefighters, to recycling of the materials used.

Along the value chain, Rosenbauer identified numerous topics in which social and ecological impacts play a part. The issues that hold the biggest influence and relevance for stakeholders were captured in a materiality matrix. After their initial publication in the last Sustainability Report, these topics were again prepared and then evaluated in the Stakeholder Dialog in the reporting period. The material topics were divided into the areas of activity Compliance, Employees, Products & Society, and Environment & Resources.

Sustainability strategy

The Rosenbauer Group organizes its business operations with a view to ensuring sustainability. The Executive Board fundamentally rejects short-term thinking about quarterly results in favour of management decisions with a long-term perspective, which ensure lasting positive growth for the Group. The Sustainability Strategy was developed following identification, analysis and mapping of the value chain, and the establishment of material topics based on the company’s social and ecological impact.


We have zero tolerance of compliance and business ethics infringements.

We are an excellent employer with secure jobs for healthy and motivated employees.

Products and society
As a technology leader, Rosenbauer wants to use future-oriented materials to produce safe, user-friendly and durable products that are efficient, flexible and cost-effective tools with which the customer can protect lives and infrastructure.

Environment and resources
We learn from the best and standardize structures and environmental management in the Group. Rosenbauer is thrifty and efficient in its use of energy, water, waste and transportation.


Sustainability goals

Finally, working with operational managers, goals were set for the four areas of activity, and measures defined. Performance indicators guarantee it is possible to measure and make progress in achieving each goal.

Green electricity

Rosenbauer has set two goals with regard to green electricity in order to contribute to climate protection: by 2021, 75% of the Group’s entire electricity consumption should be supplied by green electricity. Furthermore, enough green electricity should be produced at the Rosenbauer locations to satisfy 5% of total demand by 2021.


Employee satisfaction

The safety of employees is one of the most important topics for Rosenbauer. This is why the goal to reduce the rate of occupational accidents to 30 per one million working hours by 2023 was set in 2018. In order to promote diversity, the aim is to increase the headcounts of women by 25 % by 2023 – compared to 2018.


Visionary products

A pioneering approach should continue to be applied in the design of Rosenbauer products. Last year, three goals were defined for this purpose: Rosenbauer is aiming to make a firefighting vehicle that has an alternative drive system but still meets all the requirements of a modern fire service available for purchase from 2021. Additional different training simulators are already in development and sales should be increased yearly to increase the safety and efficiency of emergency services and to significantly reduce the environmental impact of fire service training. From 2019, the transition to reusable packaging in helmet production will result in an annual saving of 100,000 m² of plastic film.

...for employees

Rosenbauer is an innovative, customer-focused company, and as such its success depends greatly on the commitment and expertise of its employees, and on their willingness to continue developing their skills. That is why Rosenbauer invests in its employees and provides them with a work environment of mutual support and appreciation.
As an employer of global reach, Rosenbauer has over 3,621 employees (incl. Rosenbauer Polska), 11.9% of them women. Blue-collar workers account for 62.4% of employees, predominantly in Production, Assembly and Repairs. Around 37.6% are white-collar workers, working in Management, Development and Sales. 4.0% of blue-collar workers are female, while for white-collar workers this figure is 25.1%.


Employees by genderAll employeesBlue-collar workers

White-collar workers



Employee benefits and work-life-balance
As part of its mission to be an attractive employer, Rosenbauer wants to offer its employees various benefits. The satisfaction and well-being of the workforce is especially important. Encouraging a good balance between family and professional life is expected to prevent excess stress and increase satisfaction. Across the Group, 4.7% of employees work part time. Rosenbauer fundamentally supports flexible working hours, and offers both part time and flex time work, sometimes even in Production. To facilitate parents’ return to work, Rosenbauer runs its own daycare center in Leonding in cooperation with Silhouette and PEZ/Haas. This facility is hugely popular, as parents have a fixed place for their children and can therefore return from parental leave when they wish.


Diversity and equal opportunities
Rosenbauer believes that a respectful and open corporate culture promotes and advances diversity. It is therefore committed to a work environment that is free from prejudice and discrimination of any kind. Employees are treated with the same respect and tolerance regardless of their gender, age, sexual orientation and identity, race, nationality, ethnic origin, religion and ideology. In order to make this absolutely clear to the wider world as well, the company signed the “Diversity Charter” in 2017, which provides a platform for dialog and promoting diversity in the company.


Apprenticeship program

Rosenbauer is heavily committed to training young people and offers apprenticeships in ten different professions. These range from the traditional office and industry-based management assistant to the metal or mechatronics engineer with special additional qualifications. This way, Rosenbauer secures some of its future specialist staff at an early stage.
In 2018, a total of 141 young people in Austria, Germany, Slovenia, Italy and Switzerland served an apprenticeship, with 70% studying technical and industrial professions and 30% administrative and commercial occupations. Every year, virtually all technical and industrial apprentices are permanently hired by Rosenbauer, covering most of its workforce needs for specialist staff.


Occupational health and safety

Rosenbauer attaches great importance, both in production and administration, to providing employees with a working environment in which they are protected from risks and dangers in the performance of their activities. In addition, employees are supported in maintaining and promoting their health and well-being.

Occupational safety at Rosenbauer is firmly embedded in its organization and procedures: locations in Austria (Leonding, Neidling), Germany (Karlsruhe, Luckenwalde) and Slovenia (Radgona) are certified to ISO 45001. Safety teams are also present at all other production locations.


AccidentsTotalUp to 3 daysOver 3 daysLost hours ratePer 1 million working hours



Focusing on prevention
Many occupational safety measures are aimed at prevention, and thus at reducing the number of accidents. Employee awareness of potential hazards is increased while also identifying possible sources of danger from the outset and eliminating them. In addition, the incentives offered for ideas on accident prevention have increased significantly. In 2018, 70 of these were submitted in Leonding alone. Employees are informed and made aware before starting their activities – and at regular intervals thereafter – by workplace inspections, and instruction and training on safety risks and potential hazards.

Average sick days per employeeDays
Blue-collar workers12.3
White-collar workers7.4

...for products and society

Fire departments use Rosenbauer products to rescue people, assist with disaster recovery and safeguard material assets, therefore making a major contribution to society. At the same time, Rosenbauer takes end-to-end account of sustainability factors: from product development through production to after sales service.


Technology and innovation

Rosenbauer continuously and rigorously monitors future issues likely to impact fire services, and uses them to develop innovative product solutions. Rosenbauer products are characterized in particular by functional design and the perfect interplay of the individual components involved. Its standing as an innovation and technology leader in the firefighting industry is possible only with an in-depth understanding of future fire service requirements, the expertise of long-serving employees and continuous R&D activity. Equally, customers and users are involved in many of its developments.

Employees who are involved in voluntary fire services and bring their field experience to bear on product development also make a major contribution to the company’s innovativeness. Rosenbauer gives employees the opportunity to take part in the innovation process. To leverage expertise, the company works with educational institutions and centers of excellence, and actively participates in national and international research programs.


Reducing the environmental impact of products

Furthermore, Rosenbauer takes sustainability into account with a view to the entire product lifecycle. For example, environmental impact is considered as early as the design stage, while Production maximizes waste prevention and efficient use of resources. This package of measures is designed to provide absolute reliability and longevity in the field.

For example, the superstructures of Rosenbauer firefighting vehicles are largely made of aluminum, as it is significantly lighter and less susceptible to corrosion than steel. AT design allows maximum utilization of the body, higher payloads compared to vehicles with steel superstructures, and superior handling. It also makes the AT municipal flagship easy to recycle at the end of its life.


Training simulators

Rosenbauer has set itself a new goal with regard to simulators. To facilitate training for emergency services and to ensure their preparedness for unusual situations in an emergency, the company has offered a PANTHER simulator and a simulator for deployments for some time now. In the following years, sales are expected to crow constantly. Other simulators will also be developed for various operational situations over the years to come. For example, Rosenbauer is developing a simulator, to practice the use of turntable ladders. Especially the positioning of the ladder basket requires skills and tactical knowledge from the task forces.The advantages of simulator training are clear: it is low cost and possible at all times, it does not require the emergency services to be placed in dangerous situations unnecessarily, and at the same time the climate and the environment are conserved through the savings in fuel, water and foam concentrate.

...for the environment

Rosenbauer’s production activities chiefly involve machinery and specialty vehicle assembly, and/or metal and plastics processing, which means its environmental impact is generally quite low. Nevertheless, Rosenbauer takes responsibility for appropriate environmental protection and resource conservation measures in this area, too. It pays particular attention to reducing heat and fuel consumption, replacing energy-intensive equipment with energy-efficient alternatives (electric tools instead of compressed air equipment), cutting water consumption and preventing waste and hazardous substances in Production. Rosenbauer expects its suppliers to do the same, and actively involves them in its efforts to protect the environment and conserve resources.
Our efforts to protect the environment and conserve resources are underpinned by ISO 14001 environmental management and ISO 50001 energy management. Regular internal and external reviews and audits help ensure compliance with these standards.


Efficient use of resources
Rosenbauer’s goal is to reduce its environmental impact as much as possible. Rosenbauer supplies a wide range of extinguishing systems as well as high and ultra-high pressure pumps for efficient extinguishing with less water. Since these are repeatedly and extensively tested in Production and Quality Assurance, the water consumption of Rosenbauer products is a key factor regarding environmental protection. In addition, the goal of management at an environmentally certified company like Rosenbauer includes the sustainable reduction of waste.


Energy consumption
To continuously optimize its energy footprint, Rosenbauer analyses and estimates all relevant workflows, machinery, buildings and processes according to their energy efficiency and develops corresponding measures to increase it. The highest demands on process and heating energy stem from production locations with paint shops. Sales, assembly and customer service operations account for most of our fuel consumption. Locations where the buildings and factory spaces require year-round cooling consume relatively high levels of electricity. To reduce its overall energy consumption, Rosenbauer uses waste heat from production to heat its paint shops. Furthermore, these systems are constantly upgraded.

Energy consumptionTotalElectricityHeatingFuels
kWh per prod. hour19.54,89.55.2


Greenhouse gas emissions (in t CO2eq)Market-basedCountry-based
Total Scope 1 + Scope 213,76417,717
Direct greenhouse gas emissions (Scope 1)9,4309,430
Indirect energy-related emissions (Scope 2)5,3528,287


Use of water in Production
To save water when producing and testing pumps and turrets, Rosenbauer has developed a comprehensive package of measures: on the pump test stands, where every unit from the smallest portable pump to the highest-volume truck-mounted fire pump is subject to a two-hour endurance test, the required water is recirculated. Depending on the pump capacity, this saves between 48 and 960 m³ of fresh water in each test cycle. Since over 1,800 units are tested per year, this saves 780,000 m³ of water. Service water consumption at the Rosenbauer Group was 86,795.7 m3 in the reporting year, which is 26.9 liters per productive hour.


Volume of waste
The volume of waste produced by the Rosenbauer Group in 2018 was 3,668.1 t (1.1 kg/ph), of which 4.4% was hazardous waste such as paints, solvents, batteries and used oil. Residual waste for disposal accounted for 8.5% of the total. All other used materials and waste were recycled. Specifically, this included aluminum, steel, recyclable plastics and cable residues, wood, glass, cardboard and paper.