Rosenbauer are often asked why they still advertise the PANTHER. Because, let’s face it, it’s the most successful and best-known aircraft rescue and fire fighting vehicle (ARFF) in the world. There’s hardly an airport that doesn’t want it. There’s hardly an airport fire department that works without it. The innovator from Austria refers to the following story traditionally handed down in the world of advertising:

During a flight, chewing gum king Philip Wrigley was asked by a journalist: “Tell me, Mr. Wrigley, why do you still advertise? Everyone already buys your gum and you could save a fortune at a stroke!” To which Wrigley replied: “We reached our cruising height of 6,000 meters some time ago. Do you suggest that I go into the cockpit and and instruct the pilot to switch off the engines, in order to save fuel?”