• Digitization

    Digitalization @ Rosenbauer

    What does digitalization actually mean? What does it mean for us specifically? It has been a "buzzword" on everyone's lips for years and is often invoked as the savior of a new economy. With many new technologies as drivers, of which it is still not entirely clear today what they are actually capable of achieving in terms of added value. And that is supposed to make us ready for the next decades? But wait. What does the term actually mean that is used so prolifically? In addition, terms with different meanings are used (cf. Unruh & Kiron, 2017)…: As Rosenbauer, [...]