“And suddenly I’m understood”: 3D visualization of aerial ladders

A sales representative has the 2D project drawing of the new aerial ladder lying on the table. He explains the new vehicle to the customer in elaborate terms. Both leave the meeting with their own ideas of what the aerial ladder will look like. As long as the sales representative has pictures of the vehicle in addition to the project drawing, or can show the aerial ladder in real life, both have a clear picture of what the aerial ladder will look like in the end. But it's a different story if the new aerial ladder has never been built [...]