Michael Friedmann

Michael Friedmann

About Michael Friedmann

As Head of Group Strategy, Innovation and Marketing, Michael Friedmann spins ideas for the future at Rosenbauer. Whether in the development of a new vehicle concept such as the RT, the use of agile management methods or trend scouting in the field of firefighting - the focus lies always on moving ahead.

2,500 story points – from the CFT to the RT

By | 04.09.2020|CFT (Concept Fire Truck), Company & people, Innovation, Municipal Vehicles| 7 minutes read

In the summer of 2017, a strategically important decision was made at Rosenbauer: the series development of this vehicle type was to be started based on the CFT technology! The goal: present at Interschutz 2020. [...]

The benefits are centre stage

By | 04.12.2019|CFT (Concept Fire Truck), Innovation, Vehicles| 5 minutes read

Since the introduction of the Concept Fire Truck (CFT) in autumn 2016, many fire departments and experts in the field had an opportunity to learn about the special functions and ergonomic benefits of the vehicle [...]

Taking the curves

By | 22.11.2018|CFT (Concept Fire Truck), Innovation| 3 minutes read

When firefighters respond to a call they need a vehicle capable of high speed, rapid acceleration, hard braking, and maneuverability. The driver must have focused concentration, strong nerves, and experience. The Concept Fire Truck (CFT) is [...]

The Future of Helping

By | 18.09.2018|CFT (Concept Fire Truck), Events, Innovation| 5 minutes read

"ERROR - the Art of Imperfection" was the theme of this year's Ars Electronica Festival, the world's largest art, technology, and society event with a unique gathering of creators, media artists, technologists, scientists, researchers, companies, [...]

The possibilities of the electric drive!

By | 19.07.2018|CFT (Concept Fire Truck), Innovation, Vehicles| 2 minutes read

The Concept Fire Truck (CFT), which was presented on the occasion of Rosenbauer's 150th anniversary in September 2016, is increasingly attracting the interest of fire departments and the public alike. It triggers astonishment, curiosity in [...]

Green cities accelerate silently!

By | 18.10.2017|CFT (Concept Fire Truck), Innovation, Vehicles| 3 minutes read

The Concept Fire Truck (CFT) went on a trip to two European cities which are particularly committed to fighting against climate change: Oslo and Amsterdam. Norway benefits from hydroelectric energy and is massively advancing the issue [...]

Experience the Future

By | 05.05.2017|Events, Innovation, Vehicles| 3 minutes read

FDIC 2017 Wrap-Up! The international Fire Department Instructor's Conference is the largest annual fire department trade fair in the USA, which is always held in the Convention Center in Indianapolis. This year, Rosenbauer had an [...]

Rosenbauer is starting its own blog

By | 01.10.2016|Uncategorised| < 1 minute read

For the first time, this new digital media affords us the opportunity to keep you informed in "real time." We would like you to receive more information about our products and developments directly from the [...]