A sales representative has the 2D project drawing of the new aerial ladder lying on the table. He explains the new vehicle to the customer in elaborate terms. Both leave the meeting with their own ideas of what the aerial ladder will look like. As long as the sales representative has pictures of the vehicle in addition to the project drawing, or can show the aerial ladder in real life, both have a clear picture of what the aerial ladder will look like in the end.

But it’s a different story if the new aerial ladder has never been built before because it is a new concept. If only a 2D project drawing is available to explain the new product, then it is no longer guaranteed that the sales representative and the customer interpret the lines of the 2D project drawing in the same way.

No room for interpretation

Example: “Imagine a blue elephant for 5 seconds.” The big question now is whether the blue elephant in your mind matches the one that I’m imagining. There’s a good chance that they are different. My blue elephant can more or less deviate in size, shape, weight, color tones and the structure of the material used. Clear communication between us can only be restored once I can actually show you my blue elephant.

This is exactly where photorealistic visualization offers unbeatable benefits when communicating with customers.

Although the aerial ladder has not yet been built, the photorealistic visualization gives the customer a clear idea of what the aerial ladder will look like. From the shape and coloring to the stickers, everything corresponds to the state that’s delivered to the customer in the end.

However, the visualization of aerial ladders is not limited to photos. It is also possible to create animations that allow the customer to experience the ladder even more realistically. This makes it possible to virtually simulate an aerial ladder that has not yet been built on a customer’s building or street.

The customer can thus be confident that our product meets all the desired requirements of his environment. The successful simulation of aerial ladders in critical streets and on special buildings has already proven this.

Through the visualization of our aerial ladders, the communication with the customer is unambiguous. After the meeting with the customer, I can be sure that the concept of “our blue elephant” is identical. As a sales representative, I am sure that I have been understood and I know that the customer has understood me too.

This innovative method is currently used exclusively for the visualization of new aerial ladder and aerial rescue concepts.